Assignment 1

Brief

Type Specimen Sheets and TV Idents

“This assignment is split into two parts. Part One is a printed type specimen poster and Part Two is a three second TV Ident”

I was briefed to use the font Bodoni, designed by Giambattista Bodoni in 1798, for this assignment.

PART 1 Specification and requirements

• an A2 Type Specimen Sheet:
  • name of font, designer, era, classification and characteristics
  • a quote about Visual Thinking e.g. gesalt, semiotics etc.
  • must use a broad range of 4 different point sizes
  • experiment with positive and negative leading and kerning
  • must include both uppercase and lowercase letterforms
  • must show two types of alignment e.g. ranged left/right, centred or justified
• DEADLINE Thursday 8th January

PART 2 Specification and requirements

• TV Ident (animation and motion of type and logo)
  • no more then 3 seconds in length
  • produced in Adobe After Effects
  • must relate to Bodoni
  • must use the same visual styling as in the print format
  • include sound
• DEADLINE Friday 16th January