Unit Summary

Final Outcome Archive Links //

Type Specimen Sheet

TV Ident

3D Typography

3D Typography Promotional Material

Assignment 2 // (3D Type)

Assignment 2 // Typography as a Semiotic Resource (3D Type)

For the second assignment of this unit, we were required to team up and use the initials of a given celebrity to create 3D Typography which would represent the character. Me and my partner in crime Perry Rowe were given the “celebrity” Jack the Ripper for this assignment. You can see Perry’s side of the development process by visiting his blog // www.perryrowevisualthinking.wordpress.com

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Brief Notes

– Understanding how truth value in photography can have it’s effect on the target audience.

– Semiotics in a social environment.

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Recommended Reading

– Reading Images: The Grammar of Visual Design by Kress Grunther and Van Leeuwen

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The second part of this assignment will be to create promotional material for the 3D Typography we are due to make, but I will recap on this later in the blog.

Visual Thinking // Website Building

As part of this Unit, Visual Thinking, I have began the process of designing a website on Adobe Muse which will be the home for my blog and all of the final outcomes of this Unit once I have submit them. The page on the site shown included an introduction and a feed from this blog. The remaining pages in the navigation bar allow the user to gain quicker access to the final visuals giving me more freedom to present without limitations of a blog theme.

Assignment 1

Brief

Type Specimen Sheets and TV Idents

“This assignment is split into two parts. Part One is a printed type specimen poster and Part Two is a three second TV Ident”

I was briefed to use the font Bodoni, designed by Giambattista Bodoni in 1798, for this assignment.

PART 1 Specification and requirements

• an A2 Type Specimen Sheet:
  • name of font, designer, era, classification and characteristics
  • a quote about Visual Thinking e.g. gesalt, semiotics etc.
  • must use a broad range of 4 different point sizes
  • experiment with positive and negative leading and kerning
  • must include both uppercase and lowercase letterforms
  • must show two types of alignment e.g. ranged left/right, centred or justified
• DEADLINE Thursday 8th January

PART 2 Specification and requirements

• TV Ident (animation and motion of type and logo)
  • no more then 3 seconds in length
  • produced in Adobe After Effects
  • must relate to Bodoni
  • must use the same visual styling as in the print format
  • include sound
• DEADLINE Friday 16th January

Introduction to Visual Thinking

For the second unit on BA (Hons) in Graphic Design at Arts University Bournemouth, I am required to publish a blog which will evidence my design process throughout the three assignments of the Visual Thinking unit.

” Visual Thinking (Unit 2) focuses on extending your visual awareness, individual creative language and understanding of contemporary practice while examining the fertile and complex semiotic and aesthetic nature of word, image and object.”

This blog and unit consists of three assignments; Type Specimen Sheets and TV Idents, a Visual Thinking Illustrated Essay and Typography as a Semiotic Resource.

In the previous unit I was briefed to design, print and bind a display workbook which compiled my thought processes through to the final outcomes in a print format; found on my Behance portfolio and a digital version of the Display Workbook on ISSUU.