TV Idents on Vimeo // Pt. II

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I found this example of Logo Animation on Vimeo. When searching for “TV Idents” it doesn’t return many results which simply use the animation of shapes and type. Therefore I have opened up my search to simply “logo animation” as I thought this is a more commonly used term to describe TV Idents.

This example was by Edi Vieito, posted on Vimeo 2 years ago. It has a fun and playful style of animation and use of sound with the simple motion and animation of basic shapes. The construction and deconstruction of shapes and letters progressed to advertise the company logo at the end of the sequence.