20 Minute Alternative

I started a new day of work by spending a short amount of time experimenting with the content I already had created for my previous Villards style poster designs. This was a great way to loosen myself up a bit and come away from the style I was already focusing on in order to unlock more concepts and ideas which may be more effective. As you can probably tell I wanted to explore a style of design which would have a large amount of focus on the individual character forms. “a” being one of the most used and stylish characters, it was a good choice to have it featured and then start to form content around the letter which bleeds off of the page.